How do search engines work?

Is the search engine looking for key words that we can actually read on the website/blog, or is it looking for the source code?
Why do some websites “come to the top” when you search? I know someone who claims he pays $500/day to Google to sell his perfume/cologne.

Search engines look at over 200 factors while determining who is listed higher within a search results page. The 2 most important factors tend to be keyword usage (not density as to prevent keyword stuffing) and inbound links. Engines are looking at the content of the page but through the source code of the site. This is why it is important to make sure that website refrain from placing content inside images, JavaScript, and flash (in most cases) since most search engines cannot read these type of files.

When someone says the “pay” Google they usually mean that they are paying Google to place ads on the site, which are placed at the top and right side of the page. These ads are clearly marked “sponsored links”.

To understand more about the difference, check out this website:

http://www.richardhighsmith.com/2007/04/natural-search-results-versus-paid.html

Google doesn’t take payment for local listings. While people try to “pay” for placement within Google, these people are actually paying someone else to run their SEO program. While their are a tone of ligament SEO constants (like myself), there are about five times as many scams.

The first sign of a scam are when people state that they have a “special relationship” with Google or pays Google for top placement in the natural listings. While these services can sometimes give you some short term success, Google will constantly make it harder and more expensive for you to maintain top positions by penalizing your website.

The information that the most reputable search engines show tend to be ligament and in the spirit of the Search. Like everything, people will always find a way to game the system, but Google, Yahoo, Microsoft, and Ask.com work tirelessly to make it harder and harder, thus more and more expensive.

GOURDON town the perfume source. GALIMARD

Comments are closed