Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and opened a shop in Rome. Guccio was responsible for designing many of the products of the company. In 1947, Gucci introduced the bamboo handle handbag, which remains a pillar of the company. During the 1950s, Gucci also developed the trademark striped webbing, which is derived from the circumference of a chair, and the suede moccasin with a metal Horsebit.

His wife Aida Calvelli had a big family, although only children-Basque, Aldo, Ugo, and Rodolfo-would play a role in driving the company. After the death of Gucci in 1953, Aldo helped lead the company into a position of prominence Internationally, the opening of the first boutique firm in New York. Rodolfo initially tried to start a career as an actor, as an idol, but soon returned to help run the company. Even in Gucci's fledgling years, the family was known for its ferocious infighting. Disputes regarding inheritances, stocks, and the day to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings on the future of the company often ended with the spirits of the flaring and luggage and flight bags. Gucci targeted the Far East for further expansion in the 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo initials (Guccio Gucci), the Flora silk scarf (used prominently by actress Hollywood's Grace Kelly), and the Jackie O bag, made famous by Jackie Kennedy, wife of U.S. President John F. Kennedy.

Gucci remains one of the first-class luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company the brink of bankruptcy. At that time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though contributed less to Rodolfo company Aldo and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster sales for the sector Perfume Gucci, that their children controlled. GAC consisted of small accessories such as cosmetic bags, lighters and pens, which were priced at considerably lower points the other items in the catalog for the accessories business. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo's control of the general operations Company.

Although the Gucci accessories collection was well received, proved to be the force that brought the Gucci dynasty crumble. Within a few years, the Perfumes division began overcoming the division of accessories. The newly-founded wholesaling business had brought the unique brand of once, more than a thousand stores in the United States only with the line of GAC, the deteriorating position of the mark with fashionable customers. "In the 1960s and 1970, "writes Vanity Fair editor, Graydon Carter," Gucci has been at the height of fashion, thanks to icons such as Audrey Hepburn, Grace Kelly and Jacqueline Onassis. But in the 1980s, Gucci had lost its appeal, becoming a tacky airport brand.

Soon, imitations cheap goods Gucci had appeared on the market, rather tarnish the name of Gucci. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Parfums division, of which Rodolfo controlled a 20% low. Meanwhile, when Paolo Gucci, son of Aldo, proposes a cheaper version of the brand called "Gucci Plus' in 1983, fell to the family. There was a boardroom fight that ended in the fight, and Paolo was allegedly beaten senseless by an answering telephone in the hand of one of his brothers. In return he reported his father for evading income taxes in the United States, and Aldo was convicted and imprisoned on the testimony of his own son. For now, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.

A cap of Gucci in 2002

Rodolfo death in 1983 caused a major reorganization in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo's son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for this purpose. Following the decision, the rest of the family left the company and for the first time in years, a man was the head of Gucci. Maurizio sought to bury the fighting that had divided the society and his family apart and turned to talent outside the company for the future of Gucci.

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Article Source: ArticlesBase.com – History of Gucci

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