How To Market Perfumes

By admin, May 31, 2008 8:26 am

Paris Hilton Perfume – Hit Or Miss?

Top Celebrity Fragrance

OK, so we all know that companies name their products after celebrities in order that the famous name will make the product sell better. However this can be a double edged sword. And in the case of Paris Hilton perfume, who can be in the news reports for all the wrong reasons, you might be forgiven for thinking that her name might actually harm sales. But then, as the saying goes, there is no such thing as bad publicity. So maybe the fact that her name is in the news reports is enough to boost sales.

Paris Hilton is young, slim and beautiful and heiress to the Hilton hotel fortune. She has stared in her own hit reality show and is followed by the paparazzi wherever she goes. However recently she made headlines for a jail sentence where the young socialite acted far less than either her age or shoe size. And some people say she has a bit of a temperamental reputation. But then she can afford to be temperamental. She is still the darling of the international, jet set social scene.

Good Reviews

The vibe on the street, OK the vibe on online product review sites, is that Paris Hilton perfume gets more compliments than insults. Maybe because people like the scent. Perhaps because people still like Paris herself. Or perhaps because we are secretly(or not so secretly) envious of her. The perfume itself has a very feminine, “girly-girl” fragrance, with sweet, almost cotton candy like tones. Like all perfumes the fragrance will work with some women’s body chemistry, and personalities, more than with others.

Paris Hilton perfume, introduced to noses worldwide in 2005 and put out by Parlux fragrances, comes in a brilliant bottle. It looks like the bastard child of the Eiffel Tower and a lamppost thrown into a plate glass window. Despite the description, it is quite interesting and can fit in with a lot of interior design instead of being hidden away in the bathroom medicine cabinet.

What Does Paris Hilton Smell Like?

Apparently, if the perfume is anything to go by, Paris Hilton smells like a trend-setting blend of frozen apple, oak moss, freesia, mimosa, peach nectar, jasmine, sandalwood and ylang ylang. Although ylang ylang, sandalwood, freesia and apple are generally considered aphrodisiacs, Paris Hilton perfume gets an extra dose of head turning smell with human sex pheromones. Whether human sex pheromones actually turn on those who smell them or not is another question altogether.

Of course, Paris Hilton perfume comes in sprays of various sizes and in gift sets which include bath and shower gel and body lotion along with the perfume. So you can use the complete range of toiletries to get the full effect of the fragrance. Of all the celebrity perfumes on the market Paris Hilton perfume is one of the more affordable, perhaps because it is made with more readily available ingredients. Or perhaps because Paris wants everybody in the world to smell like her.

So is Paris Hilton Perfume a hit or a miss? – You tell us.

About the Author

Blog About Perfume
is a blog all about perfume. On our blog we write about: the latest perfume news, reviews of the top fragrances and where you can get the latest designer brands without breaking the bank. Visit us at
www.BlogAboutPerfume.com

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